Privacy policy
Last updated 2026-10-10.
Who we are
The Kicker (kicker.au) is an independent AFL statistics and analysis website operated from Melbourne, Australia.
What data we collect
We collect only what we need to run the site and understand how people use it:
- Analytics data via Google Analytics 4: pages viewed, device type, country, approximate city, referring site, session duration. IP addresses are not stored by us.
- Email addresses if you email us voluntarily at hello@kicker.au. We use them only to reply and don't add them to any mailing list without consent.
- Ad network data via Google AdSense (and related ad-tech partners), which may use cookies to serve relevant ads. See Google's ad policies at policies.google.com/technologies/ads.
We do not sell personal data to anyone. We never will.
Our own analytics
As well as Google Analytics, this site uses a small analytics script that we run ourselves. Each time you load a page or interact with it, the script sends a short record to our hosting provider, Netlify, where it is stored. A record contains: the time; the page address without anything after a "?"; the page's type and, where the address names one, the listing, article or tool it shows; the website that sent you here (its address up to the domain, nothing more); your device type (mobile, tablet or desktop) and browser family; and, if the link you followed had them, its utm_source, utm_medium and utm_campaign campaign tags, which are kept for the rest of your visit. It also records when you click a phone, email or external link (for external links, the destination website's domain; never the phone number or email address), when you submit a form (the form's name or ID, never what you typed), labelled results that a tool on the page reports, whether you scrolled past 50% and 90% of a page, and whether the page was visible for 30 seconds.
Netlify tells us which country your connection comes from; we do not store your IP address. Your browser's user-agent is used to work out its browser family and to flag automated traffic such as search-engine crawlers; the user-agent itself is not stored. To group page views into visits, the script keeps a random visitor ID in this site's local storage that is replaced each day (UTC), and a random session ID in session storage that is replaced after 30 minutes of inactivity or when you close the tab. If your browser blocks storage, a temporary ID is used for that page only. The script sets no cookies, is not used for advertising and does not link your visits to other websites. The data is processed and stored by Netlify on our behalf and is not sold. We delete these records 14 months after they are made; after that we keep only daily totals, such as how many times a page was viewed, which cannot be linked to a visit or a visitor ID. You can remove the stored IDs at any time by clearing this site's data in your browser.
Cookies
The site uses cookies for: analytics (Google Analytics 4, anonymised), advertising (Google AdSense, once live), and basic preferences. You can disable cookies in your browser. Parts of the site may still work with them disabled; ad-supported free access cannot.
Player data
KICK Rating and the player profiles on this site are derived from publicly available match statistics (AFL Tables, AFL match centre). Players' names, clubs, playing positions, games played, and in-game statistics are a matter of public record. We do not publish home addresses, private contact details, or any non-public personal information about any player. Players or representatives who believe any information on this site is inaccurate should contact us at hello@kicker.au and we will review within 48 hours.
Your rights
Under the Australian Privacy Act 1988 (Cth) you have the right to request a copy of any personal information we hold about you, to ask us to correct it, or to ask us to delete it. Email hello@kicker.au and we'll respond within 30 days.
Third parties
The site is hosted on Netlify. Fonts are served by Google Fonts. Analytics by Google (Google Analytics 4). Advertising by Google AdSense (and its partners). Each of these services has its own privacy policy, which you should review if you use the site.
Contact
Privacy questions: hello@kicker.au. Or lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.
Changes
We'll update this policy when the site changes materially. The "last updated" date at the top reflects the most recent substantive change.