Privacy policy
Last updated 2026-04-19.
Who we are
The Kicker (kicker.au) is an independent AFL and AFLW statistics and analysis website operated from Melbourne, Australia.
What data we collect
We collect only what we need to run the site and understand how people use it:
- Analytics data via Google Analytics 4: pages viewed, device type, country, approximate city, referring site, session duration. IP addresses are not stored by us.
- Email addresses if you email us voluntarily at hello@kicker.au. We use them only to reply and don't add them to any mailing list without consent.
- Ad network data via Google AdSense (and related ad-tech partners), which may use cookies to serve relevant ads. See Google's ad policies at policies.google.com/technologies/ads.
We do not sell personal data to anyone. We never will.
Cookies
The site uses cookies for: analytics (Google Analytics 4, anonymised), advertising (Google AdSense, once live), and basic preferences. You can disable cookies in your browser. Parts of the site may still work with them disabled; ad-supported free access cannot.
Player data
KICK Rating and the player profiles on this site are derived from publicly available match statistics (AFL Tables, AFL match centre). Players' names, clubs, playing positions, games played, and in-game statistics are a matter of public record. We do not publish home addresses, private contact details, or any non-public personal information about any player. Players or representatives who believe any information on this site is inaccurate should contact us at hello@kicker.au and we will review within 48 hours.
Your rights
Under the Australian Privacy Act 1988 (Cth) you have the right to request a copy of any personal information we hold about you, to ask us to correct it, or to ask us to delete it. Email hello@kicker.au and we'll respond within 30 days.
Third parties
The site is hosted on Netlify. Fonts are served by Google Fonts. Analytics by Google. Advertising by Google AdSense (and its partners). Each of these services has its own privacy policy, which you should review if you use the site.
Contact
Privacy questions: hello@kicker.au. Or lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.
Changes
We'll update this policy when the site changes materially. The "last updated" date at the top reflects the most recent substantive change.