The Kicker
AFL & AFLW stats for the people who actually watch the game.
Why this exists
Most AFL stats on the internet are either locked behind Champion Data licensing, padded with betting tips, or dated to a different decade. There's a gap between the depth real fans want — game-by-game player history, transparent ratings, AFLW treated with the same weight as men's — and what's freely available. The Kicker fills that gap.
What we do
- Publish a rating for every AFL and AFLW player in every recorded game, using an open formula anyone can reproduce.
- Link every stat on every page to the match it came from. No dead numbers.
- Cover AFLW at full parity with men's — same depth, same polish, same headline metric.
- Write honest analysis. When a favourite has a bad game, we say so.
What we won't do
- Publish tipping picks or betting content dressed as analysis.
- Sell "preferred placement" on the leaderboard. KICK Rating is not for sale.
- Put the methodology behind a paywall. It's the moat and it stays free forever.
- Run live scores. That's Fox/AFL's job and they do it well.
How we're funded
Display ads (appear on non-methodology pages), affiliate commissions on relevant products, and a planned Kicker+ premium tier for deep historical data. Editorial independence is the whole point — no advertiser has input on the KICK Rating formula or our analysis.
Data sources
Box-score stats are parsed from the public AFL Tables archive and the official AFL match centre. See the data page for full provenance, parse dates, and known gaps. We don't use Champion Data's proprietary feeds.
Who
Built and maintained in Melbourne by a small team of AFL-obsessed developers. The site is an independent project, not affiliated with the Australian Football League, any club, or Champion Data.
Found a bug, wrong stat, or want to collaborate? Get in touch.